I think they are priced fairly considering you get two designs.
It looks like the large set of "two" designs will be $10 and the small set will be $8 at full price .
Considering the small size for Sizzix with SU is $8 ( plus shipping) for one and the regular price for the Cuttlebug 5" x 7" ones are $7 for one designs . It is $18 when you have to buy a set, (which I refuse to do), just to get one large folder
And there are always coupons
The designs I have seen so far look very versatile. They can go Portrait or Landscape depending on the layout of your card.
I hope they come out with 5" x7" in a wood grain pattern, one with small tools ( screws, hammer,etc) and one with fish for male cards LOL
The Spellbinder embossing impressabilities are thin metal and give a very light emboss. I think they work better for stenciling or a light letterpress affect. I don't think they were every meant for deep embossing.