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Old 07-26-2017, 01:21 PM   #1  
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Default What happened to Shelli?

Hello, stampy folks! I've been out of the loop for a while (bought and sold a house and relocated in the process). Finally got a chance recently to look at the new SU catalog, and I noticed that Shelli is no longer the CEO of SU. It looks like she's stepped down and her daughter, Sara, is now in charge. Was this related to Shelli's health situation? Just curious.

The catty has a decidedly younger look about it, and I'm thinking that's part of Sara's vision. Cute stuff. Prices seem to be all over the map. Wow, there were some sets that are selling for $45, before S and H and tax? That's cray-cray!


So what's the new direction of SU these days?
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Old 07-26-2017, 05:34 PM   #2  
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Shelli is still involved, just not in the same way. They never said why, exactly. At first, Shelli & her husband Sterling went on a year-long mission and Sara stepped in to run things. When they came back, Sara continued at the helm. I'm not "in the know", but it looked like maybe it was time to begin transitioning (or this was a good opportunity to do it?). More recently, they shared that Shelli is dealing with an autoimmune disorder and has been undergoing treatment. But she does still communicate in the Demonstrator videos and at events.

The new overall direction is global (UK, Japan, Australia, Germany...) Product-wise, they're trying to stay true to the variety of image styles and other products we sell. Like you said, prices are all over the map but for the most part they are on target for the products and product quality offered. Right now, we're getting teasers about the upcoming fall/winter aka holiday catalog and I'm happy to see things that people have been asking for. I'm sure you will see more about that soon.
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Old 07-28-2017, 02:46 PM   #3  
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Shelli is now the board president and very much involved. After her year away and with her health issues, she was happy to put the CEO title permanently in Sara's capable hands. Both Sara and Shelli gave presentations during the Incentive Trip and both were out and about greeting us during the week's events.
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