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Old 09-09-2023, 04:37 AM   #1  
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Default SU “masks” are stencils!

Why do you think Stampin’ Up chose to use the term mask instead of stencil? I’m sure this is a marketing decision but I find this to be confusing to new stampers. To me, a mask is when you want to put an image in the foreground so you mask it and then stamp around it. If you do a Google image search for the beautiful sunflower stencil that Stampin Up has out right now (called abundant beauty) you get a lot of beauty products in the image search including a scary looking plug-in full face mask for $400. 😂. As a literal person, it kind of makes me crazy but also makes me laugh at the same time.
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Old 09-09-2023, 06:33 AM   #2  
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I'm with you. Stencils are what they are and what they always shall be...look at a dictionary! The only way to make use of the word mask for what job they do is to extract "covering" out of a mask definition and create a new definition since they do "cover" something up. They sure would sell more of them if they called them stencils!

SU gave confusing names to other things in the past: "clear mount stamp" instead of "cling rubber stamp" is one that created all kinds of confusion.

And you are totally right about confusing customers. I just told them "SU calls them masks. Other companies call them stencils, which is a better term." They always wonder why.
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Old 09-09-2023, 06:51 AM   #3  
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I don't know what products you're referring to but stencils and masks are defined terms for sure. Actually - I just looked it up - that's definitely a stencil LOL.

This is a good quick explanation - https://www.sparkletart.com/rsr/2017...nd-a-mask.html

Clear mount was a disaster. Not sure why they'd use terms like that.
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Old 09-09-2023, 02:12 PM   #4  
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I think I first got confused about this with European companies who were calling stencils masks.
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Old 09-13-2023, 05:10 PM   #5  
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They are two different things to me - some stencils come with masks (the positive pieces out of the stencil). This image explains it perfectly:

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Old 09-16-2023, 05:45 AM   #6  
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Exactly, Susan! That makes SU "masks" really stencils. Maybe they cater to Europeans for what they call them, like Margot mentions. I dunno!
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Old 09-18-2023, 10:12 AM   #7  
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LOLOL...I still get confused if someone talks about them as positive and negative. 🙄🤣

That seems like a fair thought Fionna-I don't know what their presence in Europe is, but they have a strong one in Canada.
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