Colour is one of the key design principles for me. It might surprise you, because if you've been around here for a while then you'll know I love muted colours, but just because a colour palette is muted doesn't mean it isn't impactful. Muted colours speak to me, stop me scrolling and give me that emotional response I desire from creativity. And it is that emotional connection that I'm always seeking out. With Winter around the corner, icy colours especially blues are a given. However, by adding a touch of warmth with the kraft card then you have a contrast between the icy blues. Also, anything which includes kraft nods to the handmade, homely feel. So those colours paired with the white for simplicity tell their own story to me.