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You know, I've worked for 4 different stores that sold scrapbooking/stamping/crafts supplies, but I was never "allowed" to go to CHA. :( You have to either own a business or be sent by the owner.
I went one year to the one in Anaheim as an employee of a scrapbook store owner. It was incredible! You can't really buy anything there, they just take orders. But they have classes and you can view all the new products for any kind of craft there is. I took a class for one-stroke painting taught by Donna Dewberry herself. She is the nicest person going. It was a great experience I'll never forget.
Very disappointing to see both of their major shows on the west coast, that really makes it cost prohibitive for those in the east and midwest.
Some years they have held a "public" show in addition to the show for retailers.