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I would look on ebay and look at what completed auctions have ended at. Even though it probably only sold for around $15 thru SU! - on Ebay I've seen it go from $35 and up. I (just my opinion) would ask $30 because it is retired and in demand although the cornish heritage farm stamps are decreasing the demand for this BG stamp from SU. just my two cents.
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If I am selling mounted and used sets, I ask 20-30% less than original asking price. If the set is new and unmounted, I ask full retail. I do this here and on Yahoo groups I belong to.
If I sell on eBay ... then anything is fair game. For this particular stamp, I would probably start bidding at $12.99 and see where it goes from there.
Sure I'd love to get the most I can for a stamp set, but I'm also not out to rip anyone off.
If I want to sell this stamp, what is a fair bottom line asking price?
One Million Dollars!!!!!! Just kidding - I LOVE my Paisley and will never part with it but I know it's not for everybody. I would say it would be fair to ask full price if it's new and never used ... maybe $12 if it has some wear. I've been offered $40 for mine but I just can't part with it.
Good luck with your sale!